The inside scoop on QR codes

What is a QR Code?

First off, the QR stands for Quick Response. Simply put it is a barcode that can be scanned by a smart phone or other electronic devices that directs people to a desired webpage, social media site, video, document and more. Anyone with a smart phone can scan QR codes by downloading one of many free apps available.

What does it look like?

Below is an image of a QR code that leads to our website www.acrossthehorizons.com

ATH website QR CodeHow to make a QR Code:

While there are numerous companies that will sell the service of building a QR code, there are many sites that will generate them for FREE! One of our favorites is – http://qrcode.kaywa.com/.

Three reasons why to use a QR Code:

  1. They are yet another FREE marketing tool. Every small business is familiar with the limited if any marketing budgets so it’s worth the time to make use of as many free and useful tools available.
  2. They make accessing information quick and easy for clients. One great usage of QR codes is using it to give them a sneak peak of a product. For example, a local video store posts cards beside new releases with a QR code that takes people directly to the trailer once it’s scanned.
  3. They provide another portal for interaction with clients. A printed flyer can easily turn electronic when a QR code is printed on them that leads people to a website, Facebook page or contact information.

For more information on QR Codes contact us at contact@acrossthehorizons.com

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