Important Marketing Terms to Know

Here are a few major marketing terms to know!

marketingSearch Engine Optimization (SEO): Optimizing a website or blog to rank well on search engines like Google for a specified set of keywords.

Content Management System (CMS): A platform to create content and layouts for blogs and websites, for example, WordPress.

Google Analytics: A free tool offered by Google that tracks a variety of statistical data on websites.

Press Packet: Set of documents for members of the press at events that usually includes items like: press release, speaker bios, agenda, company background, etc.

Constant Contact: One of the most popular platforms to send mass emails. In addition to email marketing they also offer other features such as social campaigns and surveys.

Survey Monkey: An online program that allows for the easy creation of a variety of surveys. There is a free offering as well as a premium offering for a fee.

WordPress: A CMS (see above definition) that allows people to easily create and maintain websites and blogs.

Social Media: Sites that offer various ways to communicate with mass audiences. The major outlets of social media are considered to be: Facebook, Twitter, LinkedIn, Google+, Pinterest & Instagram.

Pay-per-click (PPC) advertising: A form of online advertising where the advertiser pays strictly for clicks on the ad. The platforms include: Google Adwords, MSN Adcenter (which incorporates Yahoo as well), and Social Media (specifically Facebook & LinkedIn).

Banquet Event Orders (BEO’s or sometimes just called Event Orders): Signed agreement that details an event’s specifications – from food, rooms, AV, etc.

SWOT Analysis: It stands for an analysis of strengths, weaknesses, opportunities & threats.

HootSuite: A tool (has free and paid versions) that allows for scheduling posts on various social media platforms and has some statistical data on those social platforms.

Google Alerts: An alert that can be set for specific keywords or phrases that emails when they show up on Google.

For more information on these or other marketing terms contact us at

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