Important Marketing Terms to Know

Here are a few major marketing terms to know!

marketingSearch Engine Optimization (SEO): Optimizing a website or blog to rank well on search engines like Google for a specified set of keywords.

Content Management System (CMS): A platform to create content and layouts for blogs and websites, for example, WordPress.

Google Analytics: A free tool offered by Google that tracks a variety of statistical data on websites.

Press Packet: Set of documents for members of the press at events that usually includes items like: press release, speaker bios, agenda, company background, etc.

Constant Contact: One of the most popular platforms to send mass emails. In addition to email marketing they also offer other features such as social campaigns and surveys.

Survey Monkey: An online program that allows for the easy creation of a variety of surveys. There is a free offering as well as a premium offering for a fee.

WordPress: A CMS (see above definition) that allows people to easily create and maintain websites and blogs.

Social Media: Sites that offer various ways to communicate with mass audiences. The major outlets of social media are considered to be: Facebook, Twitter, LinkedIn, Google+, Pinterest & Instagram.

Pay-per-click (PPC) advertising: A form of online advertising where the advertiser pays strictly for clicks on the ad. The platforms include: Google Adwords, MSN Adcenter (which incorporates Yahoo as well), and Social Media (specifically Facebook & LinkedIn).

Banquet Event Orders (BEO’s or sometimes just called Event Orders): Signed agreement that details an event’s specifications – from food, rooms, AV, etc.

SWOT Analysis: It stands for an analysis of strengths, weaknesses, opportunities & threats.

HootSuite: A tool (has free and paid versions) that allows for scheduling posts on various social media platforms and has some statistical data on those social platforms.

Google Alerts: An alert that can be set for specific keywords or phrases that emails when they show up on Google.

For more information on these or other marketing terms contact us at info@acrossthehorizons.com.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s