We often get asked a lot of the same questions on social media marketing so we decided we would devote this month’s blogs to Q&A sessions on four of the major social media platforms – Facebook, Pinterest, Twitter & Instagram. This week we are going to focus on Facebook.
Q: Should I have a profile or a page for my business on Facebook?
A: A page. In fact it’s required that businesses use pages instead of profiles and if profiles are found for a business they will be deleted.
Q: Can I put anything on my cover photo?
A: We highly recommend you use something related to your business, products, services or business name, or photos of yourself, employees or physical business establishment. The size requirements are 851 pixels wide and 315 pixels tall.
Q: How do I schedule posts?
A: When you start typing a post click on the little clock (see image below), then select the date & time to be posted and click schedule.
A: Every business has its own target audience with their own unique trends and needs. The best way to determine when to post is really by trial and error – try a morning post, afternoon post and evenings post (on the same day of the week) and see which gets the best response.
Q: How often should I post?
A: Again, this is really unique to each business but the general rule is not more than 3 times a day but not less than once or twice a week.
Q: Should I allow my Twitter profile to pick up and post my Facebook posts?
A: That depends. If you know your audiences are exactly the same on both social media platforms, then no; however, if your audience varies on each platform then it is fine to post the same on each.
Q: How do I access ‘Insights’ and what do I do with them?
A: The first and easy stat is below each post and it shows how many views. Facebook does offer some great and detailed statistics though in their ‘Insights’. To access ‘Insights’ go to the admin panel and click the “See Insights” button near the top right. Once clicked on there are multiple tabs (see image below) that each offer valuable data.
For more tips or instruction on how to use and make the most of a Business Facebook Page check out our ‘Making the Most of Your Facebook Page’ workshop which we will offer this spring. For questions or more information on Facebook contact us at firstname.lastname@example.org.