Video Marketing 101

Whether it is in an email campaign, posted on social media platforms, or on a website, videos add significant value, increase clicks and provide more opportunity for client interactions. In fact according to YouTube (the top online video site), “Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than last year”.[i] This amazing statistic proves that small businesses need to take advantage of videos in their marketing efforts.

Below are some items to consider when creating a video:

  • Set a budget
  • Figure out what you want the videos to project – the concept and image (remember to incorporate your branding)
  • Find a local videographer – that does both shooting and editing (local saves on expenses and keeps business in our area!)
  • If using people in the video, then work with them on a ‘script’ or their presentation
  • For those who don’t have a budget to use a videographer (although we highly recommend using one as this really is an ‘art’ and best for professional looking videos) – then shoot with a flip or video camera and use software such as iMovie (for Mac) or Windows Live Movie Maker (for PC) to edit it.

Another great attribute of using videos in a company’s marketing is it can easily be uploaded onto YouTube. Once on YouTube it can be quickly and simply embedded into a website, email or blog as well as shared on social media. This is a great example of integrated marketing efforts. Below is a video that shows how easy it is to embed a YouTube video.

For more information on video marketing or suggestions on local videographers, contact us at


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