Advertising can provide businesses with new clients and sales making it a very useful marketing tactic. However advertising, if not done right, can be both costly and ineffective.
The first step to advertising is deciding on whether to use print or electronic (anything on the internet) advertising or maybe both. An important factor in making this decision is determining the target audience for the ads.
After the decision is made to use either electronic or print (or both), then it is time to decide which platform to advertise on. There are multiple options for electronic advertising such as banner ads or Pay-Per-Click (PPC). Print advertising also offers several choices as well from magazines to newspapers or even billboards.
It is always good practice, especially when spending marketing dollars, to set a plan of action. Before conducting ads make sure to set an advertising plan with specific goals and clear objectives.
The most important component of designing an ad is to keep it consistent with the company’s brand and message. This message will be seen by numerous people, all of which are potential clients, so it is worth spending extra dollars on this stage and hire a graphic designer/marketing company to design the ads.
Now that where to advertise is set, a plan is determined and the ads are designed take a few moments to review it all as a whole and as individual components.
It’s time to set everything up and get the ads running. Make sure to keep an eye on electronic ads and stay within any set budgets (or make the appropriate settings for the program to monitor daily/monthly budgets).
Analysis can begin even while the ads are running. This is important for electronic advertising as adjustments can be made to make them even more optimized and targeted. After all the ads are run then all the data should be compiled and analyzed to determine effectiveness and make any tweaks on future advertising campaigns.