One would think that with new media platforms like Facebook, Twitter, and blogs that email marketing is a thing of the past but this is far from true. Email marketing is a more intimate avenue because it allows you to target specific audiences. This gives your company the ability to pick and choose who will receive emails which makes it easier to build relationships with clients, while also building loyalty and trust.
Email marketing is data driven and can give you vital information to track your efforts. With every email campaign sent, data is automatically generated that can be used to refine your approach and messages.
Most importantly, email marketing can drive direct sales or inquires to your business. By using obvious links in your emails, you can send people to your website, downloads, and promotions. Remember, the purpose of an email is to drive traffic to a landing page, product page or website in order to gain clients.
If your company, like most is limited in time and/or budget, then we highly recommend using an email marketing service like Constant Contact. This program incorporates designing email templates, email lists & databases, sending the mass emails and reporting tools. It is very user friendly and offers a multitude of features and data. Best of all, this e-mail marketing program is available at reasonable prices (prices are dependent on email database size – see below image). Also, Constant Contact is currently running a referal program to get a $30 credit – contact us for more information on how to obtain the credit.
See our August-September e-newsletter (image below) for one example of the many design possibilities Constant Contact offers. Contact us if you need help with your initial template design or set up with Constant Contact. We can create an email for your organization that blends with your current branding and website. To get some tips and ideas on email marketing and e-newsletters join our mailing list.