Learn the basics on Pay-Per-Click Advertising (PPC)

Sometimes SEO needs a little help, especially when your company is still not placing as well on the search engines for specific words or phrases. The best way to achieve this is through Pay-Per Click Advertising (“PPC”). This is one of the cheapest advertising methods out there when compared to traditional print advertising.

So what is PPC Advertising?  It is ads that appear at the top, bottom, and/or right side in search engines (i.e. Google, MSN and Yahoo) when a person searches for a specific word or phrase. Please see the picture below for an example of what PPC Ads look like.

The two major platforms for setting up PPC are Google Adwords and MSN Adcenter (which now is combined with Yahoo Sponsored Search). For those new to PPC we would recommend initially just focusing on Google Adwords. Each PPC platform has a one-time start up of $5.00. One of the best benefits on this type of advertising  is you can select and control your own budget and at a variety of time increments (such as daily and monthly budgets).

PPC also lets you run a variety of campaigns on different word groupings. For instance, if your company is a craft store you could have PPC campaigns in the groups of different areas of crafts, such as art supplies or scrapbooking. Having targeted campaigns helps not just in analyzing their performance but in reaching out to the right audiences. Each platform offers multiple types of reporting tools to make the most of your ads. Additionally, you can have settings to reach out to specific demographics or have your ads run at specific times of the day or week.

Contact us to learn more about how your company can benefit from PPC and how to choose the right keywords and campaigns.

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